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From Innovation to Design: How Zhangzhou Virtue Is Powering the Global Rise of Zhangzhou Clocks

From Innovation to Design: How Zhangzhou Virtue Is Powering the Global Rise of Zhangzhou Clocks

Jul 15, 2025

ZHANGZHOU VIRTUE INDUSTRY CO., LTD. is located in Zhangzhou, Fujian—an internationally renowned hub for clock manufacturing. With nearly 20 years of experience in clock R&D, production, sales, and export, the company ships over 6 million clocks annually to more than 30 countries and regions, including the United States, Japan, and Europe, while also holding a significant share in the domestic Chinese market. Through continuous innovation and refined design, ZHANGZHOU VIRTUE is actively contributing to the story of “Zhangzhou Clocks” going global.


Creative Designs, Expanding the Possibilities of Clock Decoration

Tailored for every scenario.
To meet the demands of various home settings, ZHANGZHOU VIRTUE has developed multi-functional clock designs suited for bedrooms, living rooms, and children’s spaces. Products such as mirror clocks, radio alarm clocks, and nightlight clocks combine timekeeping with everyday utility. Aesthetic wall clocks with light-sensing LED features add warmth and comfort to interiors. For children, clocks are designed with plush toys, music boxes, and star projectors to create a playful yet educational experience.

For outdoor use, new models feature water resistance, high-temperature durability, and night visibility, along with functions like thermometers, hygrometers, and barometers integrated into wall clocks.

Breaking the mold with creative shapes.
ZHANGZHOU VIRTUE explores unconventional forms by incorporating elements like frying pans, bicycles, birdcages, and wristwatches into its clock designs—dramatically enhancing the decorative value of wall clocks. The company also integrates Chinese cultural symbols such as the twelve zodiac animals, blue-and-white porcelain, lion dances, and ink painting to launch its “Guochao” (New Chinese Style) series—blending Eastern tradition with global trends and winning over younger consumers.

ZHANGZHOU VIRTUE Bicycle Clock
Image Source: Alibaba International Store


Green Innovation, Adding an Eco-Friendly Touch to Timekeeping

As sustainability becomes a global trend, ZHANGZHOU VIRTUE is actively embracing green product development:

  • Using eco-friendly materials like PLA biodegradable plastics and natural wood;

  • Continuously improving energy-saving technologies, such as enhanced light sensing, motion detection, and automatic light adjustment in LED wall clocks.

For example, the Moonlight Series integrates human motion and ambient light sensors to automatically turn on when someone approaches and adjust brightness based on lighting conditions—delivering both practicality and energy efficiency.

ZHANGZHOU VIRTUE Flip Night Light Alarm Clock
Image Source: Guangzhou Cross-Border E-commerce Expo (CCEF)


Global Design Collaborations: Bringing Zhangzhou Timepieces to the World

To stay aligned with overseas trends and better meet global consumers’ expectations, ZHANGZHOU VIRTUE partnered as early as 2005 with U.S. designer Francisco Lee, establishing a premium watch design team that launched the “Virtue” Watch Series, which has earned recognition in the international fashion watch market.


Driving Innovation: Enhancing the Value of Every Second

Professional R&D capabilities.
Over the years, ZHANGZHOU VIRTUE has built a strong in-house R&D team composed of designers, engineers, and skilled technicians. The team focuses on developing high-precision, low-power, and multi-functional timepieces. Among the most innovative achievements is the self-developed radio-controlled movement with smart light sensing, which incorporates radar, wireless, voice control, AI recognition, and ambient light technology. It features three lighting modes—always-on, radar-based, and sound-activated—and is now under national patent application.

Academic-industry collaboration.
As the leading entity behind the Wisetime Valley Innovation Base, ZHANGZHOU VIRTUE conducts regular joint R&D efforts through its partnerships with local research institutions and pilot labs—focusing on new breakthroughs in clock materials, performance, and craftsmanship. Through collaboration with Huaqiao University, the company is transforming more research outcomes into market-ready product innovations.

Virtuetime Valley Innovation Hub
Image Source: Virtuetime Valley Official WeChat


Manufacturing Strength & Global Client Trust

Automated manufacturing to lower cost and boost quality.
Automation is key to upgrading traditional manufacturing. ZHANGZHOU VIRTUE has invested in top-tier equipment including Swiss high-speed CNC centers, precision engraving machines, and automated painting lines, significantly enhancing production efficiency while maintaining cost control. To ensure consistent product quality, the factory is equipped with RoHS automatic testing systems and vacuum leak testers, laying a solid foundation for high-volume OEM production and bulk orders.

End-to-end service system.
From design and mold development to manufacturing, assembly, and laboratory testing, ZHANGZHOU VIRTUE provides a complete service chain, enabling rapid response to custom orders and reliable, high-quality delivery. The company is an approved OEM supplier for world-renowned brands like Disney, Universal Studios, Hello Kitty, and Playboy, and maintains long-term partnerships with leading retailers such as Walmart, Target, Big Lots, Aldi, Auchan, Costco, and Marks & Spencer, exporting products to over 30 countries and regions including the U.S., Japan, and Australia.

ZHANGZHOU VIRTUE Automated Factory
Image Source: Guangzhou Cross-Border E-commerce Expo (CCEF)


Exploring New Paths Through Cross-Border E-Commerce

With cross-border e-commerce becoming a major growth driver in China’s foreign trade, ZHANGZHOU VIRTUE is actively expanding into this space with its own branded products:

  • Responding to local government initiatives, the company has participated in cross-border e-commerce expos across China to grow its online customer base and order volume.

  • In collaboration with government initiatives between Zhangzhou and the Philippines, the company is poised to participate in Southeast Asia–focused e-commerce livestreaming bases, opening new markets in the region.

At the same time, ZHANGZHOU VIRTUE is expanding through Alibaba International and its independent e-commerce platform, leveraging its extensive export experience to optimize product offerings and gradually increase the share of e-commerce in its total business.


Conclusion

 

Innovation, design, quality, and affordability—these are the hallmarks of ZHANGZHOU VIRTUE INDUSTRY CO., LTD. As Zhangzhou clocks make their mark on the global stage, the company’s journey offers a compelling example of how traditional Chinese manufacturing can thrive through creativity, excellence, and a forward-looking global mindset.

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